Published by: Ingrid King. Last Updated on: February 1, 2023 by Crystal Uys


This post is sponsored by Pretty Litter

Pretty Litter is a new low-cost, lightweight litter that can detect common feline health issues early. This scoopable and flushable litter is dust-free and eco-friendly.

Pretty Litter is currently in development. They are researching advanced features to provide the most comprehensive disease detection litter product on the market. Once the product is formulated, it should include detection of urinary anomalies, toxoplasma gondii, diabetes and more.

The litter ships in 3 pound bags directly to your door. One bag will last an entire month for one cat.

Pretty Litter is the brainchild of Carly Martinetti, the star of ABC Family’s new reality show, Startup U, now airing on Thursdays at 5:00 P.M. Eastern/4:00 P.M. Central. “Through Startup U, I was able to collaborate with chemists, marketers, and successful entrepreneurs, who have given me and my team the resources to create this innovative product,” said Carly.


Please visit the newly launched Pretty Litter website to sign up to participate in Pretty Litter’s upcoming Kickstarter campaign, going live in mid-September. The Kickstarter campaign will seek funding to bring this innovative diagnostic cat litter to market.  By signing up, you will also receive exclusive discounts.

“Startup U has provided us with a unique opportunity to use the reality TV platform to launch our product,” said Daniel Rotman, Chief Executive Officer of Pretty Litter. “We hope to convey the importance of diagnostic kitty litter so people will be inclined to support us through grassroots fundraising.”


You can also find Pretty Litter on Facebook and Twitter.

FTC Disclosure: This post is sponsored by Pretty Litter, which means that I was compensated to feature this content. Regardless of payment received, you will only see products or services featured on this site that we believe are of interest to our readers.

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