Published by: Ingrid King. Last Updated on: February 9, 2023 by Crystal Uys
This post is sponsored by Scoop Away®
We’re big fans of Lil BUB. This sweet little girl has been on a mission to spread positivity, acceptance and love since she first came into her her “Dude’s” life in 2011. Little did Mike Bridavsky know just how much this cat would change his life when he first met the 8-week old kitten.
“She was about the size of a hacky sack, had the craziest little face ever, and started purring like a motorboat as soon as I picked her up,” Mike told me in an interview five years ago. Since then, BUB has become one of the most famous cats on the planet. She’s a published author, a talk show host, and, most importantly, she and Mike created Lil BUB’s Big FUND for the ASPCA® (the first national fund for special needs pets), and has helped raise over $300,000 for animals in need.
Scoop Away® partners with Lil BUB
Scoop Away®, a clumping cat litter known for its 7-day odor control guarantee, is proud to partner with Lil BUB, and join her mission. To celebrate the partnership, Scoop Away® created a limited edition box featuring Lil BUB on millions of their packages. “With Scoop Away®’s help, we are thrilled to raise awareness and additional funds for homeless pets in need.” said Mike.
To further help special needs pets, like Lil BUB, find loving homes, Scoop Away® donated $5,000 to Lil BUB’s BIG Fund for the ASPCA®. You, too, can donate at aspca.org/lilbub. 100 percent of funds collected are distributed as grants by the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) to animal welfare organizations across the country to help homeless pets with special needs.
“It has always been our mission to help cats find their forever homes, and that includes special needs pets, like Lil BUB,” said Lauren May, Associate Director of Marketing, Clorox Pet Products. “Special needs pets are among the most challenging for shelters and rescue groups to adopt out and the most expensive to care for. We hope potential adopters see the ‘special’ in special needs as these animals still have plenty of love, devotion and companionship to give.”
Scoop Away® is also the proud sponsor of Lil BUB’s Big SHOW – LIVE! debuting as the headline act at the Catsbury Park Cat Convention in Asbury Park, NJ on April 14, 2019. In her biggest show yet, BUB will chat with comedian, actor, and musician, Fred Armisen; musician and journalist Steve Albini; lead guitarist for The Breeders, Kelley Deal, and renowned bassist Blasko. You can purchase tickets for the event at CatsburyConvention.com.
The limited edition Scoop Away® box featuring Lil BUB retails for $11.34 (25lbs.) and is available in grocery, pet, mass, dollar and drug stores nationwide beginning in April 2019, while supplies last. For more information on Scoop Away® litter and the Lil BUB partnership, visit ScoopAway.com and follow them on Facebook and Instagram.
Photos of BUB by William William Winchester Claytor, used with permission
FTC Disclosure: This is a sponsored post, which means that I was compensated to feature this content. Regardless of payment received, you will only see products or services featured on this site that I believe are of interest to our readers.
About the author
Ingrid King is an award-winning author, former veterinary hospital manager, and veterinary journalist who is passionate about cats.