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I see a lot of new products each year, and I try to share as many of the good ones with you as I can. And of course, Allegra and Ruby have been busy helping me review many of them for you throughout the year. With so many products, it’s really hard to choose only 10 favorites, but with the help of my two product testers, we’ve come up with our list of the 10 best for this year, listed in no particular order.

Weruva Patés


We’ve long been fans of Weruva and consider it one of the best wet foods on the market. If you’re familiar with Weruva, you already know that their regular formulas are shredded – something that may not be to every cat’s liking. Now, even cats who prefer paté style food can enjoy Weruva.  These formulas look a little different from other patés: they’re more like a smoothie than a mush. They contain the same quality ingredients as their shredded formulas, except they are genty puréed. They come in cans and the new Slide ‘N Serve pouches, and are available in chicken only, fish only and mixed protein options.

The Weruva paté formulas are available from AmazonChewy.com and at many brick and mortar retailers.

Cateeth Soft Toothbrush with 306° Head


This new entry into the cat toothbrush market is a a silicone brush with soft bristles that cover the entire surface of the brush head. The patent pending professional design ensures quick and complete teeth cleaning. Made from FDA food grade non-toxic, BPA free silicone, it features a sturdy handle with a solid stainless steel interior. We loved this so much that we gave it our coveted Seal of Approval.


The Cateeth brush is available from Amazon.

Volana Kote Whisker Jewelry


Volana Kote (aka Jen Glick) is a Delaware based jewelry designer who creates gorgeous pieces incorporating naturally fallen cat whiskers. Jen has always saved her cats’ whiskers. “They bring good luck,” she says. She has also designed jewelry as long as she can remember, and one day, she started incorporating whiskers into her designs. We love her gorgeous pieces, which range from necklaces to earrings to bracelets. She also offers keychains, cuff links and tie clips. Most pieces are available with a choice of different metals. And yes, she can make custom pieces with your cat’s whiskers.

You can find all of Volana Kote’s creations in her Etsy shop.

KATRIS Nest Multi-Functional Cat Lounge


The KATRIS Nest is a multi-functional lounge is designed to have cats scratch, rest, lounge and even get a little massage in the process. Generously sized with a 19 inch diameter and a height of 4.3 inches, the Nest is made from the same premium corrugated material as all KATRIS products. The replaceable high density scratch pad is going to last without a lot of shedding. The unique bowl design is breathable, making it an ideal lounge for warmer weather. We love this lounge so much that we gave it our coveted Seal of Approval.


The KATRIS Nest is available for preorder now. Please visit katriscat.com for more information and to order.

SmartCat Ultimate Scratching Post in Grey

cats-scratching post

When it comes to scratching posts, bigger is usually better. The SmartCat Ultimate Scratching Post is the tallest and sturdiest post we’ve come across. The 32″ height allows cats to stretch fully and tone muscles, and the sturdy 16″ by 16″ base eliminates tipping and wobbling. And now it’s available in a gorgeous grey color! I was excited when I saw the new color, because even though I like the look of the original post, the grey couldn’t be a more purrfect fit for my office.

The grey SmartCat Ultimate Scratching Post is available from Petco and Pioneer Pet. The beige post is available from Pioneer Pet and Amazon.

Cat Ladder Feline Furniture


These beautifully designed ladders offer endless options to create vertical space for your cats. They come in 6 different sizes, from three to eight steps. They come in six different wood finishes and are also available unfinished. You also have a choice of several different carpet colors as well as a sisal covering. The carpet pads attach with velcro strips and can be easily replaced if needed. The steps come in two different widths. New this year: the Birch Ladder in a gorgeous light colored wood.

Please visit catladder.com for more information and to purchase.

Pet Fit for Life® Wand Toys


These wand toys are fantastic!  They all feature soft foam handles. The wands are made from high quality carbon fiber guaranteed not to break even with rough play. Some wands are extra long and retractable. Attachments range from feathers to teasers to fish to wiggly worms to snakes – with this variety of attachments, even the most jaded kitty won’t get bored. And the best part: the attachments are super easy to swap out! Unlike other wand toys that feature a safety pin type mechanism, these wands feature a simple clasp. We love these so much that we gave them our coveted Seal of Approval.


Pet Fit for Life® wands are available from Amazon.

Dezi & Roo Cat Toys


We are big fans of Dezi & Roo here. The company was founded by our resident feline veterinarian, Dr. Lynn Bahr. With Dezi & Roo, Dr. Bahr combined her passion for strengthening the human-animal bond with her veterinary background and knowledge of what cats need and want. The company name was inspired by two cats of the same names.

For more information about the toys, and to purchase, please visit Dezi & Roo’s Etsy shop.

Litter-Lifter® Scoops

It may seem odd to you that I included a simple plastic litter scoop in my best products list, but let’s face it, if a product that you’re going to use multiple times a day makes your life easier, it deserves to be highlighted. These scoops are not new; they have been our preferred scoops for a very long time. Featuring No-Sift™ peaked blades that are designed to only lift out the waste, leaving the clean litter in the box where it belongs, these scoops make keeping the litter box clean quick and easy. New this year:  the Handy-Holder® offers a convenient and neat way to store the scoop. It can attach to the litter box, be mounted on the wall, or sit on a shelf.

The scoops are available from Amazon, directly from Litter-Lifter, and at many retail stores.

1TDC™ 4-in-1 Wellness Solution


I included this product in last year’s list, and it’s so good that I’m including it a second year in a row. I don’t use the term miracle lightly, but I am using it for this supplement. Finally, a dental product backed by science that keeps gums healthy and is super easy to administer! 1TDC is absorbed into the gums, where it provides the periodontal benefits. It also keeps your cat’s joints, muscles and skin and coat healthy. It actually improved Allegra’s gingivitis – at Allegra’s check up in September, our vet found that her gums looked better than last year and that there is less evidence of gingivitis.

For more information and to order, visit  1TDC.com.

*The Conscious Cat is a participant in the Amazon Services LLC Associates Program, the Etsy affliate program, and the 1TDC affiliate prorgram. These programs are advertising programs designed to provide a means for us to earn fees by linking to Amazon.com, Etsy, 1TDC.com and affiliated sites. This means that if you decide to purchase through any of our links, we get a small commission. We only spread the word about products and services we’ve either used or would use ourselves.  

5 Comments on 10 Best Cat Products of 2019

  1. (**moderators please remove if this isn’t ok**) Not sure if this is allowed, but the ultimate scratching post is on sale at Petco for half of what it’s listed on Amazon, plus I got a ten dollar off for purchase over 30. Our adventure beast kitten has already been working it. Thanks!

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