Pre-Order Tortitude: The BIG Book About Cats With a BIG Attitude and Help At Risk Cats


I’m excited to announce that Tortitude: The BIG Book About Cats With a Big Attitude is now available for pre-order! For every copy pre-ordered before February 4, 2016, I will donate $1 to the Jackson Galaxy Foundation.

The book features facts about torties as well as stunning photographs and quotes dedicated to these beautiful cats. Ultimately, Tortitude is a tribute to these special cats and their passionate guardians.

The book opens with a foreword by Kate Benjamin, Founder of Hauspanther and New York Times bestselling co-author of Catification: Designing a Happy and Stylish Home for Your Cat (and You!) and Catify to Satisfy: Simple Solutions for Creating a Cat-Friendly Home.

Tortitude interior pages

Advance Praise for Tortitude from Jackson Galaxy


Photos by Susan Weingartner

“To call torties misunderstood would be the understatement of the year; the misinformed and un-initiated might just see them as moody, grouchy or mean! In this book, Ingrid brings all of her talent, skill and heart to the job of setting the tortie record straight. Anybody who has had the honor of sharing their life with a tortie (like me, as you can see from these pictures of my dear, departed Chuppy) owes Ingrid a debt of gratitude, because she has taken the stereotype, turned it on it’s head, and opened the world’s eyes to the true meaning of tortitude.”

pre-order from Amazon

Pre-order your copy now on Amazon, Barnes & Noble, from any major bookseller, and everywhere else books are sold.

For bulk orders and to inquire about volume discounts, please contact Mango Media.

The Jackson Galaxy Foundation is a 501(c)(3) non-profit dedicated to improving the lives of at-risk animals by transforming the places they live and by helping the people who care for them. They believe that the best dreams are big and that no animal should die waiting for a home. They are working to make this dream a reality.

The images featured in this post may be used solely in connection with the promotion of Tortitude, and must include the credit line “Excerpted from: Tortitude: The BIG Book About Cats With a BIG Attitude by Ingrid King, ©2015”


Welcome to the Conscious Cat

The Conscious Cat is an award winning website published by writer and cat expert Ingrid King, author of Buckley's Story and Purrs of Wisdom. Here at The Conscious Cat, we're passionate about cats. Our mission is to educate cat guardians so that every cat, and every cat's human, can have a happy, healthy life together.


On this site, you will find expert advice from a seasoned cat consultant. The Conscious Cat features articles on cat health, cat nutrition, cat behavior, cat lifestyle, pet loss, and, of course, pictures of cats. We'll bring you product and book reviews, as well as news from around the cat world.

We'll also share Purrs of Wisdom: lessons in conscious living, inspired by the cats who share our lives. Other features include our Mews and Nips; fascinating feline stories from around the globe, and Allegra's World and Ruby's Reflections; written from the perspective of Ingrid's two feline companions. After all, who better than a cat to teach us a thing or two about how to live a joyful life!

And let's not forget, we have a soft spot for tortoiseshell cats and their unique personalities, also known as "tortitude."

We hope you'll enjoy our site. Please join our community of cat lovers: sign up for our newsletter and join us on Facebook. Your comments and feedback are always welcome.

Mews and Nips: Belgians Fight Terror Lockdown by Tweeting Pictures of Cats


You’ve probably seen the images by now: last weekend, when the city of Brussel was on lockdown due to an elevated terror threat, Belgians flooded Twitter with images of cats, using the hashtag #BrusselsLockdown. The meme began Sunday night, when Belgian police asked the public to not share police movements on social media. The goal was silence – but in response, Belgians started flooding Twitter with picture of cats. Some say it was an effort to lighten the mood and show solidarity in a frightening situation, but Canadian news outlet CBC explains that there was more to it: by flooding Twitter with the hashtag, they essentially created a “needle in the haystack” situation so that if anyone had violated the silence, it would have been completely ineffective. For a more in depth explanation, visit For a sample of #BrusselsLockdown cat tweets, visit

If you missed any of the stories featured on the Conscious Cat this week, here’s a recap: Continue reading…

Petlinks Flitter Fly Winner


Congratulations, Lois Curcio! You won the Petlinks Flitter Fly giveaway.

Look for an email from Ingrid.*

For more information about Flitter Fly, please visit Flitter Fly is also available from Petsmart, Petco and Amazon.

Come back Thursday for another chance to win a Petlinks Flitter Fly!

*Winners are selected by random drawing. Winners need to provide a physical address to which the prize will be mailed within 72 hours of receipt of notification e-mail or announcement of winner’s name(s) on The Conscious Cat. If this information is not received within the timeframe stated, an alternate winner will be chosen.

Giveaway: SansBug Pop Up Cat Tent


This giveaway is sponsored by SansBug

Are you looking for ways to safely allow your indoor cats to hang out with you on your deck or backyard? The SansBug tent offers a quick and easy solution. Weighing in at only 2 pounds, the tent pops open in an instant – faster than you can say Hakuna Matata! The SansBug’s very fine mesh will also protect your cats against  mosquitoes while they’re outside. Continue reading…

Review: Furniture Protector Cat Scratcher by Kool Kitty Toys


Scratching is a natural behavior for cats. Cats scratch to groom their claws, the scratching motion helps remove dead sheaths from their front claws (they usually chew them off their back claws). They scratch to mark their territory. Their front paws contain scent glands, and scratching leaves behind their unique signature on the object being scratched. They scratch for exercise; scratching stretches the muscles in the front legs and all along the back. And they scratch simply because it feels good. Continue reading…

Reduce Stress for Your Cats During the Thanksgiving Holiday


Thanksgiving is a favorite holiday for many of us, but cats, unless they’re super gregarious and social, probably aren’t too crazy about all the activity that surrounds friends and family gathering for the festivities. Additionally, humans often get stressed getting ready for the holiday. Cats are creatures of habit and don’t like to have their routines disrupted. They also pick up on our stress, and your stress can actually make your cat sick. I highly recommend managing your own stress during the holidays and take some time to enjoy the season rather than constantly rushing through the days – your cats will thank you for it. Continue reading…

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