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I see a lot of new products each year, and I try to share as many of the good ones with you as I can. And of course, Allegra has been busy helping me review many of them for you throughout the year. With so many products, it’s really hard to choose only 10 favorites, but with the help of my little product tester, we’ve come up with our list of the 10 best for this year, listed in no particular order.

RompiCatz Wand Toys


RompiCatz makes some of the best cat toys on the market. These toys from the creator of the popular Neko Flies are designed to engage your cat’s natural hunting and prey instinct. Ellen understands the importance of mental stimulation and physical exercise for indoor cats. She has been creating toys that move and act like real prey for many years. Her toys provide endless opportunities to keep cats happy. They came out with several new toys this year, and they’re all fantastic.

For more information about RompiCatz toys and to purchase, please visit RompiCatz toys are also available from Amazon.

Sleepypod First Limited Edition First Blush Color


I consider Sleepypod carriers the cadillac of cat carriers in terms of design, safety and ease of use. I also think the fact that they’re simply gorgeous is a big plus, as it will allow design-conscious cat guardians to make the Sleepypod a regular part of their living space, which will make life less stressful for cats when it’s time to get into the carrier. This year, they introduced a gorgeous new color for their entire line of carriers: First Blush.

For more information about all of Sleepypod’s products, please visit

PetLibro Automatic Water Fountain


Water is critical to your cat’s health, and fountains are a great way to encourage cats to drink more water. With so many designs available, it can be difficult to determine quality. The two main things I look for in a fountain are that it needs to be easy to clean and easy to operate, but I also want it to look good and be quiet. The Petlibro Automatic Water Fountain hits all these marks.

The Petlibro Automatic Water Fountain is available from Amazon.

Okaysou Air Purifiers


We had a chance to review two of Okaysou’s air purifiers, the smaller AirMic 4s and the large AirMax8L. Both perform exceptionally. They don’t just eliminate household odors as small as 0.25 microns, they also captures 99.97% of air pollutants like pet hair and dander, dust, pollen, and smoke. They also safely break down various harmful gases, such as formaldehyde, ammonia, benzene and VOC’s (volatile organic compounds.)

Visit for more information and to purchase. The Okaysou AirMax 10L Pro is also available from Amazon.

Handcarved Flying Tortie Cats

balinese-carved-winged-cats cover

Even though I usually only include “utilitarian” products in this annual round up, I love these gorgeous handcarved flying cats so much, they deserve to be included. Hand carved and painted by Balinese artists, they also have a wonderful, mythical story behind them and have deep cultural and spiritual significance. Legend says they serve as winged guardians, protecting temples and homes from harm.

The Winged Guardian Cats are available from Etsy.

Soho Memory Foam Cat Bed


This bed, featuring orthopedic memory foam and a super soft plush design, turned out to be a huge hit with Allegra. Solidly constructed and machine washable, the bed comes in grey and brown.

The bed is available from Amazon.

Custom Pet Portraits by Lili Di Prima


After Ruby passed away, a dear friend gave me a gift certificate for a custom portrait by Lili Di Prima, an artist based in Sardinia, Italy, to use toward a portrait of Ruby. The portrait brought joy and comfort during a difficult time. I love the unique style of this artist, and her custom work is truly exceptional.

For more information about Lili’s work and to order one of her portraits, please visit her Etsy Shop.

KittyWhip Cat Toys


I almost didn’t accept when  first received the pitch to review a toy called KittyWhip, because the name is just awful for a cat toy. Given how crazy Allegra goes for these toys, I’m glad I did accept the review. Handcrafted in the USA from natural and sustainable materials, these toys feature a sturdy wooden wand. They come in three different versions: a thin cotton rope, a leather rope, and a thicker sisal rope.

For more information and to purchase, visit KittyWhip’s Etsy shop.

Scratch Ladder Scratching System


This innovative scratcher is a four-rung system designed with interchangeable panels featuring sisal, wood, carpet and cloth to cover various scratching preferences. It is handmade in the USA from quality materials.

The ScratchLadder is available from Etsy and Amazon.

Dakpets Slicker Brush


I’ve always liked slicker brushes best for getting the most hair out with the least amount of effort, and all my cats have always loved them. When my almost 30-year-old brush broke earlier this year, I had to start the search for a new one, and it wasn’t as easy as it should have been. We’ve landed on the Dakpets Slicker Brush as our absolute favorite. It’s lightweight and easy to maneuver, the flat head makes getting hair out easy, and it must feel good to Allegra, because she loves it.

The Dakpets Slicker Brush is available from

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Some of the exclusive discounts featured in our gift guide
are vaild through December 31 – don’t miss out!

*The Conscious Cat is a participant in the Amazon Services LLC Associates Program, the Etsy affliate program, and the affiliate prorgram. These programs are advertising programs designed to provide a means for us to earn fees by linking to, Etsy, and affiliated sites. This means that if you decide to purchase through any of our links, we get a small commission. We only spread the word about products and services we’ve either used or would use ourselves.  

6 Comments on 10 Best Cat Products of 2020

  1. The Kitty Whip was such a hit in our home that I’ve purchased not only the two we own, but four more for cat-loving friends across the country. This is a great toy, and cats love it. Thanks Ingrid for making us aware of it!

  2. After losing two of my dining room chairs to my sweet cats’ practice of scratching the life out of those chairs, I was delighted to discover the Scratch Ladder Scratching System, included in Conscious Cats Editor’s Choice of top cat products of 2020. What a brilliant idea; four different scratching surfaces/panels – some with catnip, toys, or even grooming products attached! I emailed Jeff, at the company’s website and was able to order my system with the four panels of my choice, in the order of my choice – from top to bottom. Plenty of panel options available as well as catnip spray to entice your kitty(ies) even more. Can’t wait to see their reactions when my two sweeties get a hold of this system. This might be the start of a “save the dining room chairs” movement. More feedback later.

  3. I got the Kitty Whip also and mine is with the leather cord. My Charley and Ren absolutely love it and we play every night. It is definitely their favorite interactive toy! It is extremelyc well made so it should last a long time.

  4. I’ve only enjoyed 2 of your Top 10 but I heartily agree about the Okaysou Air Purifiers and the Kitty Whip. The purifier is amazing and very affordable. The whip is an unfortunate name for an outstanding product that wins, hands down, in the kitty interest sweepstakes! What’s amazing is there’s no feather or fluffy toy at the end of the “whip”.. it still wins the day with my Eve.

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