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Cats are obligate carnivores, which means they need meat in their diet to thrive. Their systems aren’t designed to digest carbohydrates. A raw diet is one of the best ways to fulfill cats’ nutritional requirements, but raw food, even a commercially prepared raw diet, may exceed the comfort level for some cat parents. I don’t think it’s necessary to take an “all or nothing” stand when it comes to feline nutrition, but I do believe that it is important to feed our cats a diet that is as minimally processed as possible.

There are few options for commercial minimally processed fresh cooked diets available. One of the best on the market comes from NomNom Now.

About NomNomNow

Founded in 2015 and headquartered in Oakland, CA, NomNomNow delivers healthy and nutritious pet food made with fresh, restaurant-quality ingredients. The food is delivered directly to your home. NomNomNow meals are cooked weekly in the company’s local FDA-compliant kitchen. The meals are individually proportioned, tailored to meet the specific nutrition needs of each pet, and ready to serve with no preparation.

Veterinarian formulated, with fresh ingredients

Formulated by Dr. Justin Shmalberg, Clinical Associate Professor and Service Chief, Integrative Medicine, at the University of Florida College of Veterinary Medicine, all of NomNomNow’s formulas contain only fresh ingredients.

  • All food is human grade
  • Vitamins are all natural
  • All recipes meet AAFCO (Association of American Feed Control Officials) requirements
  • Recipes are made from only a handful of ingredients: meat, vegetables, healthy oils, and a vitamin and nutrient blend.
  • No additives, no artificial ingredients
  • Individually portioned meals to suit your cat’s caloric needs
  • Easy open pouch: simply tear open.


Delivered fresh to your front door

All meals are delivered fresh, not frozen. You can then freeze the meals and thaw as needed. Delivery is free, with weekly, bi-weekly, and monthly options available depending on location to all 48 contiguous US states. All packaging is recyclable. NomNomNow uses the Auto-Ship business model, but subcriptions are easily updated, edited or canceled.

Two protein-rich recipes for cats

NomNomNow for Cats offers two protein-rich fresh cat recipes: Chicken Chow Meow (chicken thigh, breast and liver) and Flavorful Fish Feast (tilapia and salmon.)

New: Variety Pack for Cats

The new NomNomNow Variety Pack is a great way to try this food for your cats. Each pack contains six 90 gram meal bags, three each of Chicken Chow-Meow and Flavorful Fish Feast, and a free bag of Flavor Flakes (a blend of bonito tuna flakes and dried beef liver.) No subscription necessary. $15 per pack, free shipping on orders over $30.


Click here to order your Variety Pack for Cats

For more information about NomNomNow, please visit

*FTC Disclosure: The Conscious Cat is a participant in NomNomNow’s affiliate program. This means that if you decide to purchase through any of our links, we get a small commission. We only spread the word about products and services we’ve either used or would use ourselves.

3 Comments on NomNomNow Introduces Variety Pack for Cats

  1. First statement: “Cats are obligate carnivores.” So, there should be an option to exclude the vegetables. I use NomNomNow, but I pick out the carrots & asparagus. If I don’t, I’ll be picking them off of my sofa, where the cats puke it up…. Every. Single. Time. I tried both meals, but my cats (as well as all of my co workers’ cats – all 9 of them) – flat out refused the fish meal, so I order the chicken. And then they accidentally sent me a whole month’s worth of fish, so, I had to wait a week to get their chicken in. That was a rough week. They also need to improve in consistency. The very first batch was a perfect consistency. It was almost shredded into little bite sized portions. Every order after that, it’s a toss-up. Some pieces of chicken are bigger than my thumb, sometimes it’s mush, sometimes half of the chicken is fat, you just never know. So, while I do like the idea, they still have room for improvement. If anything, at least make the chicken a consistent size. So, for now, I’ll keep picking out the veggies & cutting up their chicken every meal until I find a better, but still healthy, option. And if your cats actually chew their food, these things might not even be an issue for you! I do suggest trying them, especially if it would be healthier than what you’re feeding your cat now. Just be aware of the issues I encountered. But that’s only my opinion

    • Lindsey, thanks for your observations. I make raw food for my cats and always cut up some of the meat as opposed to grinding it all. I do this for their teeth. If they have to chew the abrasive action of chewing helps to keep their teeth clean.

      I love your statement about cats being obligate carnivores and agree on the veggies. They have no need for the veggies. I started raw with my 15 year old Snuggles because of CKD. Eventually the vet had me start adding green beans or sweet potato in order to reduce the protein a little. I lost her 2.5 years later but I think the raw kept her with me those additional years. I now have three who are about 18 months old and they have been on raw since they came to me at about 8 weeks. They took to it right away with no transition and have been on it since. I make about 15 lbs of food every two to three weeks and it is a fair bit of work. But, if the time comes that I can no longer make it myself I will look at NomNom as an option.

      • I tried raw with them and they just wouldn’t go for it. I tried making it myself, as well as from a few different companies that offer it. I definitely agree that their food needs substance and shouldn’t be mush. I just cut it into smaller bite size portions because if I leave the thumb-sized pieces, they swallow it whole (and then it comes up later). I really do like the food and will continue to order from them, but really wish I could have them leave out the veggies. It always smells fresh and the cats like it!

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