This post is sponsored by NomNomNow and contains affiliate links*

Cats are obligate carnivores, which means they need meat in their diet to thrive. Their systems aren’t designed to digest carbohydrates. A raw diet is one of the best ways to fulfill cats’ nutritional requirements, but raw food, even a commercially prepared raw diet, may exceed the comfort level for some cat parents. I don’t think it’s necessary to take an “all or nothing” stand when it comes to feline nutrition, but I do believe that it is important to feed our cats a diet that is as minimally processed as possible.

There are few options for minimally processed fresh cooked diets on the market. One of the newest offerings comes from NomNom Now.

About NomNomNow

Founded in 2015 and headquartered in Oakland, CA, NomNomNow delivers healthy and nutritious pet food made with fresh, restaurant-quality ingredients. The food is delivered directly to your home. NomNomNow meals are cooked weekly in the company’s local FDA-compliant kitchen. The meals are individually proportioned, tailored to meet the specific nutrition needs of each pet, and ready to serve with no preparation.

Veterinarian formulated, with fresh ingredients

Formulated by Dr. Justin Shmalberg, Clinical Associate Professor and Service Chief, Integrative Medicine, at the University of Florida College of Veterinary Medicine, all of NomNomNow’s formulas contain only fresh ingredients.

  • All food is human grade
  • Vitamins are all natural
  • All recipes meet AAFCO (Association of American Feed Control Officials) requirements
  • Recipes are made from only a handful of ingredients: meat, vegetables, healthy oils, and a vitamin and nutrient blend.
  • No additives, no artificial ingredients
  • Individually portioned meals to suit your cat’s caloric needs
  • Easy open pouch: simply tear open.


Delivered fresh to your front door

All meals are delivered fresh, not frozen. You can then freeze the meals and thaw as needed. Delivery is free, with weekly, bi-weekly, and monthly options available depending on location to all 48 contiguous US states. All packaging is recyclable. NomNomNow uses the Auto-Ship business model, but subcriptions are easily updated, edited or canceled.

Two protein-rich recipes for cats

NomNomNow for Cats offers two protein-rich fresh cat recipes: Chicken Chow Meow (chicken thigh, breast and liver) and Flavorful Fish Feast (tilapia and salmon.)


Putting NomNomNow to the test

Since I don’t feed or recommend fish except as an occasional treat, I asked for the Chicken Chow Meow.

The meal-size pouches were easy to open. The smell reminded me a little of the chicken stew my mom used to make.

I wasn’t sure whether Allegra and Ruby would accept the texture. They’re used to raw food and the occasional paté style canned food, and NomNomNow’s texture, while like a paté, is not as moist as the food they’re used to. I shouldn’t have worried – they both inhaled their meals! The only things they left behind were the rather large pieces of spinach.

I love the idea of a fresh cooked food, and the portion sized packaging and home delivery make this a great option for cat parents who want fresh wholesome food without having to cook themselves.

For more information about NomNomNow, and to order, please visit

Special offer – limited time only
Get 20% off your first order, which includes samples of all the recipes

NomNomNow’s Care-grade guarantee: if customers don’t see the difference of the fresh NomNomNow diet can make after 30 days, NomNomNow will buy their next order ($40 limit).

*FTC Disclosure: I received these products for review at no charge. I also received a fee to feature these products. Receiving the free product and the fee did not influence my review. All reviews on The Conscious Cat will always reflect my honest and unbiased opinion, or, as the case may be, Allegra and Ruby’s honest and unbiased opinion. The Conscious Cat is a participant in NomNomNow’s affiliate program. This means that if you decide to purchase through any of our links, we get a small commission. 

2 Comments on Review: NomNomNow Fresh Food for Cats

  1. Hi Connie,

    Thank you for pointing this out, the information regarding what carrots can offer our feline friends is actually incorrect on our site. We want to sincerely apologize for this. Rest assured, we will get this error fixed right away as the health of our Nommers is our number one priority and we want to ensure we are providing accurate information to all those loving pet parents out there. It’s wonderful that you are well-informed about feline nutrition and we can confirm that you are correct—cats cannot process beta carotene as a source of Vitamin A. Rather, Dr. Justin Shmalberg has included carrot in our recipes because the beta carotene can serve as a good natural antioxidant for cats. Again, we are very sorry for this mistake on our end; we very much appreciate you bringing this to our attention.

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