Allegra and Ruby love their Neko Flies toys. The toys are developed and created by Ellen Tsuyuki, a multiple cat owner who was dissatisfied with toys available in the cat toy marketplace. Her company, Nekochan Enterprises, Inc., specializes in the development, manufacturing, and distribution of unique, high quality pet products. All of the Neko Flies attachments mimic critters cats might encounter in the wild – and let me tell you, the likeness to the real thing is almost a bit eerie, especially for someone like me who is not at all fond of creepy crawlies!


Ellen has outdone herself with her newest product, the Birbug. I first saw this product at Superzoo in July, and I haven’t been this excited about a cat toy in a long time. The Birbug features a graphite Telescoping Rod with an ergonomically designed cork handle that feels super nice to hold. Unlike other wand toys on the market, the string length can be adjusted by attaching it to any of the four guides along the rod. It kind of looks like a fly fishing rod.

But the best part of this toy is the attachment. Ellen has incorporated just about everything a cat could want in a toy into this critter. The wide, shiny, irridescent wings make the toy glide and fly in a very unique pattern. The critter has feathers and dangly legs, tail hairs and a body in colors cats can actually see. The string is nice and thick, and, unlike many other wand toys on the market, the clip to adjust or change out the toy is super easy to use.


Allegra and Ruby went absolutely nuts over the Birbug. Allegra started to chirp and dance around me as soon as I started opening the packaging. The Birbug comes packaged in molded plastic, but unlike so many products packaged this way, this comes in a frustration-free package that is easy to open – and thank goodness it was, or I would have had one very frustrated cat on my hands!

Allegra prefers to pounce after the Birbug and chew on it, as you can see in the video below. Ruby likes to race after it and she turns into “Air Ruby” when she pounces – I’ve never seen her jump as high after any other toy. Unfortunately, I haven’t been able to capture her pouncing, I’ve yet to figure out how to shoot decent quality video and operate the toy at the same time.

Since the length of the string can be adjusted, you can also use this to easily entice cats to climb up and down cat trees. Simply shorten the string to the shortest length, and run the pole up and down the cat tree. Ruby had a blast chasing the Birbug up and down our tallest cat tree.

This is a well-made and well-designed toy, and I think it will last for a long time even with continued use. Please visit the Nekochan website for more information about the Birbug, and to purchase.

2 Comments on Review: Neko Flies Birbug and the Telescoping Rod

  1. Oh my goodness, my kitty, Milita, *loves* Neko flies! Neko flies and the laser pointer are the only two things she’ll engage with for exercise. It’s awesome that they have a new bug; I’ll definitely have to keep my eyes open for that one. Our local shelter sells them in their Meow Mart with proceeds going to the kitties. 🙂 Thanks for sharing!

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