Mews and Nips: British Airways Introduces “Paws and Relax”


Flying is going to get a little less stressful for British Airways passengers. The airline figured that since watching adorable videos of cats (and puppies) on the internet is relaxing, why not introduce an entire channel dedicated to light-hearted footage of cats and dogs. British Airways will launch its new “Paws and Relax channel” on long haul flights this September. “We discovered some scientific research that proves watching images of cute animals can actually lower your heart rate and reduces stress levels,” says Inflight Entertainment Manager Richard D’Cruze. And even better, all of the animals used in the launch photos are from the Battersea Dogs and Cats Home and are available for adoption. For more about the new channel, and some video footage, visit

If you missed any of the stories featured on The Conscious Cat this week, here’s a recap: on Monday, we told you what to watch out for if you buy your cat’s medications online, on Tuesday, we reviewed the e-cloth pet grooming mitt, on Wednesday, we shared that casting is now open for the new season of My Cat From Hell, and on Friday, Ruby shared her thoughts on meditating with Mom. And don’t forget to enter our giveaway to win a bag of SwheatScoop cat litter!

Today’s video features an adorable compilation of Frankie the hugging cat doing what Frankie does best. Enjoy!


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