It seems that there are more and more commercials featuring cats lately. On the whole, I think this is a wonderful trend. While I’m not a huge fan of cats being made to do things they wouldn’t naturally want to do, I do believe that some cats love the challenge of being trained to do “tricks.” As long as this training is done responsibly, I have no problem with it. And if done right, training your cat can be an extension of play, and enhance the bond between cat and human
I don’t care for commercials that show cats in clothes, or portray them in other ways that most self-respecting cats would consider less than dignified. With all the advances in computer animation technology, it’s possible to make funny commercials without putting cats through something that just isn’t very cat-like. And even then, there’s a fine line between something being funny, and making fun of someone at their expense.
A recent brilliant example of using computer animation was the commercial for a British milk producer that featured cats with opposable thumbs. Which cat hasn’t dreamed of what life would be like if only….
Another cat commercial I really liked was this one, featuring a guy and his cat. Even though I don’t endorse the product the commercial is for, this one gets double points for showing not just a cat, but also for busting stereotypes by showing a man who unapologetically loves his cat.
The most stunning cat commercial I’ve ever seen is the new Cartier commercial titled “L’Odysée de Cartier.” This gorgeously produced fantasy featuring a crystal-encrusted panther come to life and his adventurous journey through spectacularly beautiful scenery, accompanied by a dramatic musical score, took my breath away.
Cartier representatives say the movie is the product of over two years of work, six months of which was spent on post production and special effects. For more behind the scenes information on how this commercial was shot, view The Making of L’Odysée de Cartier.
What do you think about the recent trend of featuring cats in commercials? Do you have a favorite?
Photo of panther: screenshot from the Cartier commercial
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