I got a closer look at the new Jackson Galaxy Collection from Petmate at the Superzoo pet product expo in Las Vegas earlier this week. The line, featuring toys, tunnels, wands, hideaways and more, was first introduced at Global Pet Expo in March of this year. This groundbreaking collection of toys was developed by Jackson and is based on his 20+ years of experience of working with cats.
Designed around the concept of “hunt, catch, kill, eat, groom, sleep,” every product in this collection allows cats to exercise their natural instincts in all aspects of their lives. Nothing about this line is accidental. Everything was designed to optimize the lives of indoor cats by letting them express their natural behavior. The bright, cheerful colors were not just chosen because they’re eye catching, they are the colors cats can actually see.
There’s a product for every feline play style and personality. Several of the designs are so unique that they have patents pending. Among those are the Mojo Maker™ wand toys, which feature a telescoping wand and retractable toy and come in both Air Prey and Ground Prey models with interchangable toys.
The Galaxy Spiral features a motion activated ball that can be easily switched out and replaced.
The collection also includes puzzle toys (the Go Fish shown above was a favorite of mine, I can’t wait to get one for Allegra and Ruby), tunnels, and a large variety of smaller, catnip filled toys made from natural materials in the colors cats can distinguish.
Superstar Jackson Galaxy was at Superzoo for the official launch of the collection (shown above with Kate Benjamin, co-author of the upcoming book Catification: Designing a Happy and Stylish Home for Your cat (And You!). The Jackson Galaxy Collection will be available in stores this October. In the meantime, you can get a closer look at the collection in this video below:
Mews and Nips will return next week.