Of all the new products I saw at Global Pet Expo two weeks ago, the new line of pet products developed by former super model turned business mogul Kathy Ireland was the biggest surprise for me. I honestly didn’t expect much from this line. I figured it was simply another celebrity putting her name on a line of ho-hum, mediocre products. I couldn’t have been more wrong.
The cat products in the Loved Ones™ pet product collection are extremely well designed. At a press conference at the expo, Kathy Ireland talked about how the line came into being, and it became clear just how much thought went into these products. The process took several years from idea to launch.
Ireland, who grew up with animals and currently shares her home with six dogs, one cat (at one time, she had nine,) a gecko, and numerous guppies, is a force to be reckoned with in the home decor market. She wanted the pet products to combine function with style, and she also wanted them to be safe for both pets and humans. The result of all of this planning is a line of well-made products with lots of attention to detail and clever little touches that will appeal to both cat and human.
The scratchers pictured above are typical of the level of detail that went into the design of each piece. They incorporate cats’ need for scratching, playing, and even napping, all in one functional piece – and they’re pretty enough so that they won’t get stuck into a corner where cats won’t use them.
The little mouse toy and the kicker in the picture above are a good representation of the many fun toys in the line and also showcase the thoughtful design with lots of special little additions. The plastic tab on the mouse can be pulled, which launches the mouse across the room for kitty to chase. The ribbon and feather attachments on the kickers will delight felines, and of course, the mouse and the kicker are filled with catnip.
I’m having a hard time deciding on a favorite product out of everything I saw at Global Pet Expo, but Kathy Ireland’s Loved Ones™ line is most definitely in the running for my vote for best new cat product collection.
The products will be available in stores this summer.
For more information about Kathy Ireland and her many business ventures, please visit http://www.KathyIreland.com.